Creative Ideas for Your Holiday Email Marketing in 2020

December 24, 2020

How to create inspiring holiday email campaigns

The most profitable time of year for most companies is the holiday season. This is the time when everyone is in a hurry to get new useful goods that will be used as gifts.

If you are looking to increase your sales during the New Year and other holidays, take care of creating a high-quality advertising campaign. Using email and email validation services, you will be able to contact customers who prefer your brand. Unique offers and cashback after purchases will be an excellent incentive for buying goods from you.

Tips for your 2020 holiday email marketing campaigns

To improve the performance of your Christmas emailing ad campaign, don’t forget about automation methods that will help you increase the number of users receiving your messages. At the same time, both welcome letters and unique offers can be subject to automation.

You can also use personalized messages, which lead to increased customer loyalty to your company. If you insert the customer’s name at the beginning of the message, it is the easiest way to personalize a message. As additional measures, you can congratulate them on important dates that are directly related to them (birthdays, the day they chose your company, and so on).

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There are some words that should be included in the holiday email templates. They grab the attention of customers and increase the chances of getting feedback. They can be divided into several categories:

sales (unique offers, promotions, free shipping);
limited supply (only today, limited time);
holiday atmosphere (congratulations, good mood, gifts);
gratitude (“thank you,” “we appreciate you”).

Also, every email on holidays should contain a call to action. The obvious option is a button or a link by clicking which the client will be taken to the corresponding page of your company’s website. Some notifications may include hyperlinks, but they are easy to miss. The bright button attracts more attention.

If you opt for a fancy clickable button, make sure that it leads to a landing page or to where the customer can quickly purchase your product. When going to a certain page, the user shouldn’t have any questions regarding what to do next, because everything is obvious. If the client lands on the main page, he may get confused about the next steps and will not proceed to checkout.

The text for newsletter ideas for Christmas should be short, and the call to action should contain just a few words. Include the phrase “buy now” in the message and offer additional discounts as an incentive for a timely response to your letter.

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Dmytro Shymkiv: More investors are drawn to pharmaceutics

The world trend for strengthening the positions of pharmaceutical companies is present in Ukraine too. According to an accredited guide “Pharmaceutics of Ukraine 2021”, there is a significant growth in the pharmaceutical market in Ukraine now. This guide was prepared jointly by Top Lead and ZAO “Darnitsa” as a part of the analytical project by Business Views. The boost in the industry was induced by the use of innovative technologies at the manufacturing, and great enhancement of the management style. As the guide mentioned above states, in 2020 there was a rise in sales recorded in results of twenty companies-leaders. More than 50% of the pharmaceutical companies were able to increase their presence in the market, which reached a volume of USD 4 billion at the beginning of the year. The pharmacies segment is of great interest as it displays consistent sales growth. Its pre-pandemic growth rate was 12,6% on average. But even under the lockdown, when other industries had to practically stop, the pharmaceutical market experienced a 7,9% growth. The chairman of the Darnitsa Group Board of Directors, Dmytro Shymkiv, thinks that the main reason the pharmaceutical industry is so stable both on the domestic and the world level is the culture of innovation. In Ukraine, in particular, before the pandemic, this sector has witnessed great investment amounting to UAH 1,5 billion. This money was allocated for automating the manufacturing, and for digitalizing the management systems. As a result, the labor efficiency has increased, reaching a very high for Ukraine level – UAH 1,4 million of GDP per employee, which allows attracting highly qualified staff into the industry. In the last decade, Ukrainian producers have strengthened their positions at the local market and increased their share in monetary terms from 28% to 37%. Even during the pandemic, the companies were able to supply the medicines in the necessary amount. Though the import of medicines is still notable on the domestic market, Ukrainian pharma is gradually starting to expand to external markets. The export of Ukrainian medicines now amounts to USD 235 million. As already noted, a significant factor that boosted the industry was the transition to digital technologies in administration. The top manager noticed that this area has become especially attractive for investments in the conditions of lockdowns in 2020. Among the main activities in this area, one can highlight the introduction of electronic document management, the use of electronic prescriptions, and the promotion of medicines sale via the Internet. The authors of the study, carried out jointly by Darnitsa and Business Views, suggest that growth in online sales will increase to 15% by 2026. Dmytro Shymkiv also said that Ukrainian pharmacists are constantly negotiating with their foreign colleagues on the development of new drugs. He thinks that domestic companies are quite capable of reaching the global level in the near future. Ukrainian pharma is making significant efforts to find new sales markets, both in Europe and on other continents, primarily in Southeast Asia, North Africa, and Latin America. The potential of Ukrainian pharmacists has been proved by the constant growth of sales in the domestic market, which happened due to investments in innovative technologies. The Ukrainian pharmaceutical industry has significant potential for further growth, but it is necessary to provide legislative support, carry out healthcare reform, and actively implement public-private partnership models in order to see it realized.
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The Hague Tribunal: An Overview of Key Cases and Their Significance

The Hague Tribunal, also known as the International Criminal Tribunal for the former Yugoslavia (ICTY), is a United Nations-affiliated international court established in 1993 to prosecute serious crimes committed during the conflicts in the Balkans in the 1990s. The Hague Tribunal operates under the principle of complementarity, meaning that it only takes cases where the relevant national jurisdiction is unwilling or unable to do so. The Hague Tribunal has prosecuted some of the most notorious figures from the Balkans conflict, including former Serbian President Slobodan Milošević, Bosnian Serb military leader Ratko Mladić, and Croatian General Ante Gotovina. The following are some of the most significant cases handled by the Hague Tribunal: The Trial of Slobodan Milošević: The former Serbian President was charged with 66 counts of war crimes, crimes against humanity, and genocide in connection with the conflicts in Bosnia and Herzegovina and Kosovo. The trial, which lasted from 2002 until Milošević’s death in 2006, was the first time a former head of state was tried for war crimes before an international tribunal. The Trial of Ratko Mladić: The former Bosnian Serb military leader was charged with 11 counts of war crimes, crimes against humanity, and genocide, including the massacre of over 8,000 Bosnian Muslim men and boys in Srebrenica in 1995. Mladić was found guilty and sentenced to life in prison in 2017. The Trial of Ante Gotovina: The former Croatian General was charged with war crimes and crimes against humanity for his role in a military operation that led to the forced expulsion of Serb civilians from the Krajina region of Croatia in 1995. Gotovina was initially convicted and sentenced to 24 years in prison, but his conviction was later overturned on appeal and he was acquitted in 2012. These trials, along with many others conducted by the Hague Tribunal, have been instrumental in bringing to light the extent of the atrocities committed during the Balkan conflicts and in holding those responsible accountable for their actions. The legacy of the Hague Tribunal continues to be felt today, as it has set a precedent for international criminal justice and helped to establish the principle that no one, regardless of their position or power, is above the law. The Trial of Slobodan Milošević: A Milestone in International Criminal Justice The Trial of Slobodan Milošević was one of the most significant cases in the history of the International Criminal Tribunal for the former Yugoslavia (ICTY). The former Serbian President was charged with 66 counts of war crimes, crimes against humanity, and genocide in connection with the conflicts in Bosnia and Herzegovina and Kosovo. The trial, which lasted from 2002 until Milošević’s death in 2006, was the first time a former head of state was tried for war crimes before an international tribunal. Milošević was accused of orchestrating a campaign of ethnic cleansing aimed at driving out non-Serbs from large parts of Bosnia and Herzegovina and Kosovo. The prosecution presented evidence of mass killings, rape, and forced deportations of non-Serb civilians. Milošević was also accused of implementing a widespread campaign of terror and violence to maintain his grip on power in Serbia and of supporting the Bosnian Serb army in its pursuit of territorial gains and the extermination of Bosnian Muslims. The trial was widely seen as a test of the international community’s commitment to holding leaders accountable for serious crimes, and it attracted widespread media attention. Despite the high-profile nature of the case and the significance of the charges, the trial was marked by a number of difficulties, including the unavailability of key witnesses, the slow pace of proceedings, and the death of Milošević before a verdict could be reached. Despite these challenges, the Trial of Slobodan Milošević remains a landmark case in the history of international criminal justice. It demonstrated the principle that no one, regardless of their position or power, is above the law and that those who commit serious crimes will be held accountable for their actions. The legacy of the trial continues to be felt today, as it has set a precedent for international tribunals and reinforced the importance of holding those responsible for war crimes and crimes against humanity to account. In conclusion, the Trial of Slobodan Milošević was a significant event in the history of the International Criminal Tribunal for the former Yugoslavia and a landmark case in the history of international criminal justice. It marked the first time a former head of state was tried for war crimes before an international tribunal and set a powerful precedent for holding those responsible for serious crimes accountable for their actions.
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5 Important Things to Consider When Choosing a Trolling Motor

Do you spend a lot of time trolling for fish when you’re out on your fishing adventures? Trolling is a popular technique for those fishing for everything from salmon to walleye. The concept behind trolling is simple. It involves fishermen casting fishing lines out into the water and then keeping the bait on the ends of their lines moving by either slowing reeling the lines in or, better yet, by fishing from a boat that’s moving around in the water and dragging the lines and bait behind it. A good trolling motor makes it possible for those fishermen who take the second approach to flourish. They’re able to use an electric trolling motor to keep their boats moving around in the water without spooking any of the fish near them. Would you like to put a trolling motor to the test to see how well it can work for you? Before you do, it’s important to go about choosing a trolling motor in the right way. Here are five important things to consider as you choose a trolling motor. Which Type of Trolling Motor Do You Want? When you start trying to decide how to choose a trolling motor, one of the first things you’re going to find is that there are two different types of trolling motors. You’ll be able to choose from: Bow mount trolling motor Transom mount trolling motor The difference between these two types of trolling motors is obvious. Bow mount trolling motors are designed to be set up in the front of a boat, while transom mount trolling motors are designed to be positioned in the back. If you choose a trolling motor for the front of your boat, you’re going to need to make sure that your boat has enough room in the front for it. There are many types of boats that won’t be able to accommodate bow trolling motors. Transom mount trolling motors, meanwhile, can be used on any style of boat. They’re especially good for smaller boats and even canoes. What Trolling Motor Size Do You Need? Regardless of whether you decide to go with a bow mount trolling motor or a transom mount trolling motor, it’ll be very important for you to choose a trolling motor that is the right size. You don’t want to get your boat out into the water and turn your trolling motor on only to discover that it doesn’t move your boat at all. If you have a boat that’s only about 12 feet long or so, you can get away with a trolling motor that only delivers about 30 pounds of thrust. But if you have a boat that’s over 20 feet long, you’re going to need two or even three times that to keep your boat moving around in the water while you’re trolling for fish. You’re also going to need the appropriate trolling motor batteries to power up your electric trolling motor. The best trolling motor in the world isn’t going to do much for you if it doesn’t have a reliable battery hooked up to it. How Do You Plan to Control Your Trolling Motor? When you install a trolling motor on your boat, you’ll be able to control it in a couple of different ways. You can use either a hand control or a foot control to move your boat around in the water. There are pros and cons of using both hand controls and foot controls to operate trolling motors. Keep them in the back of your mind when you’re shopping for trolling motors. Hand controls will keep clutter off your boat and provide you with more room to move around. But they’ll also take your hands off your fishing rod from time to time and could prevent you from catching fish if you’re distracted for even just a few seconds. Foot controls, on the other hand, will allow you to keep your hands on your fishing rod at all times. But they can also clutter up your boat and often have more parts in them, which could lead to the need for repairs down the line. Oftentimes, choosing either a hand control or a foot control for a trolling motor comes down to personal preference. Go with whichever option makes you feel the most comfortable when you’re trolling for fish. Which Trolling Motor Brand Do You Trust? One of the top reasons why it’s sometimes difficult for fishermen to choose a trolling motor is because there are so many brands that make them. There are dozens of options for those in search of a trolling motor at this time. Make it your mission to do your homework on as many trolling motor brands as you can. You want to invest in a trolling motor that’s manufactured by a reputable company that has a history of producing high-quality trolling motors for serious fishermen. Don’t be afraid to read up on the various trolling motor brands that are out there. It’ll help shed some light on which brand you should trust to provide you with a trolling motor. How Much Can You Afford to Spend on a Trolling Motor? At the end of the day, you want to buy a trolling motor for your boat, but you don’t want to break the bank to do it. It’s why you should carefully consider the price you’re willing to pay for one. You can buy a trolling motor for anywhere from a few hundred dollars to a few thousand dollars. Set a budget for yourself from the very beginning so that you don’t end up going into debt for the sake of trolling for fish. Purchase the Right Trolling Motor for Your Boat Today Buying the right trolling motor for your boat can help you transform yourself into an even better fisherman than you already are. You’ll be able to bring more fish onboard your boat when you have the best trolling motor in your back pocket. Consider everything that we’ve talked about here when choosing a trolling motor. It’ll help you track down a trolling motor that will meet your needs in every way. Check out the >>Read more
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Complete Guide to Serengeti National Park

Think of an unforgettable African wilderness experience and think not beyond the endless plains of Serengeti, Tanzania. The world-known Serengeti National Park is home to the great wildebeest migration and the big five game. It is amazingly one of the leading safari parks in not only Tanzania but also worldwide. Boasting its biodiversity, Serengeti National Park is officially a declared UNESCO World Heritage Site lying within the spectacular Serengeti eco-system between the Maasai Mara and the Simiyu Area. Serengeti was established as a national park in 1951 making it one of the oldest parks in Africa. Serengeti National Park derives its name from the word Serengeti. The same name is also referred to as Siringet by the Maasai local residents and it denotes the endless plains. The Maasai people thought that the Serengeti plains have no end. Initially, Serengeti was visited by Oscar Baumann in 1892, and later, Stewart Edward white too visited in 1913 and returned to the park again in 1920 and spent 90 days in the Seronera region. Location & size of Serengeti National Park Serengeti National Park Tanzania is located in the Northern Safari Circuit, a spectacular tourist circuit that features also Ngorongoro Crater/Conservation Area, Lake Manyara, and Tarangire National Park. Serengeti National Park is accessible within a 6-7 hours drive from Arusha town on a tarmac road. Serengeti National Park is geographically positioned on the North-eastern side of Arusha at a close border to Masai Mara National Reserve of Kenya. The Masai-Serengeti eco-system expands from the Simiyo area to the Masai Mara. Serengeti National Park is one of Africa’s largest wildlife parks, sitting on a land area of up to 14763 sq km. It is an extensive safari park with three sectors that is the Southern region- featuring the Central region that is inclusive of the Seronera Valley also referred to by Maasai people as Serengit/endless plains. The western corridor is another sector of Serengeti National Park and consists of the Grumeti River and has spectacular forests and dense bushland. In the Northern sector, the Lobo region links Serengeti to the Masai Mara National Reserve of Kenya. It is the least visited part of Serengeti National Park. Tourist Attractions in Serengeti National Park Wildlife. Wildlife is no doubt the main highlight of every Tanzania safari in Serengeti National Park. The expansive savanna park is a home to millions of wildebeests, big five game members- buffaloes, rhinos, leopards, elephants, lions; plus other wildlife species. The other mammals of significance in Serengeti National Park include zebras, gazelles, elands, bushbucks, hyenas, dik-dik, Janet cats, baboons, oryx, giraffes, lesser kudus, hartebeests, waterbucks, hippos, warthogs, topis, klipspringers. There are also cheetahs, mongoose, wild dogs, hyraxes, bat-eared fox, vervet monkeys, colobus monkeys, and others. For reptile enthusiasts, there are also several reptile species to explore on the Serengeti National Park safari. They include Nile crocodiles, rainbow agama, Nile monitor lizards, chameleon, snakes such as African python, black mamba, puff adder, etc. Birds. Over 500 bird species make Serengeti National Park a great birding safari destination and they include the endemic birds and migrant species. They range in different habitats and essentially, there are 5 special birds that make Serengeti a special birding spot that is the grey breasted spurfowl, rufous tailed weaver, Fischer’s lovebird, grey crested helmet shrike, Usambiro barbet. Other birds of interest on Serengeti National Park safari include Verreaux’s eagle, kori bustards, yellow-throated sandgrouse, red-capped robin-chat, lesser flamingos, vultures, ox-peckers, and more. Great wildebeest migration. The wildebeest migration is without doubt Serengeti National Park’s safari highlight. It is one of the main reasons why many holidaymakers consider undertaking Tanzania safaris here each year. The wildebeest migration is the world’s magical experience and a natural wonder often watched during the dry months of July to October. July marks the climax of wildebeest migration when they cross the Mara River. In June, the migration occurs in the Grumeti River on the Western side of Serengeti and the calving period starts in January to February on the Southern side of the park. Moru kopjes. Moru Kopjes are a famous refuge for some of the remaining black rhino population in the Serengeti National Park. They are also the best spots to see large pride of lions and hiding sites for leopards. The kopjes are beautiful rocks of geological formation. Tourist Activities Game drives/wildlife viewing. Game drives offer tourists a chance to immerse themselves into the stunning endless plains of Serengeti while in search of the big five games that are leopards, elephants, lions, rhinos, buffaloes, and other species like wildebeests, elands, zebras, giraffes, birds and more. The game viewing experience in Serengeti is perfectly enjoyed while in a 4×4-wheel drive vehicle. It is possible to go on a morning, afternoon, or evening game drive in Serengeti National Park. Birding. Birding in Serengeti National Park involves identifying important birds such as kori bustards, Fischer’s lovebird, secretary bird, grey crested helmet shrike, southern ground hornbills, grey breasted spurfowl, ostriches. Other birds to identify include Usambiro barbet, black-headed gonoleks, Ruppell’s vultures, and more. Hot air balloon experience. Serengeti National Park is one of the best spots in the world where a hot air balloon experience can be enjoyed. Hot air balloon in Serengeti is amazing and offers a remarkable aerial view of the park’s endless plains with a range of big game and other wildlife. When to travel to Serengeti, Tanzania? Serengeti National Park is open all year-round. However, for excellent wildlife encounters, the dry season is the best time to go on Serengeti safari which is from June to October and December to February. These dry months are ideal for wildebeest migration watching and big five game drives. Birding in Serengeti is best done in November and April when migrant birds flock into the park. Luxury accommodation in Serengeti National Park &Beyond Klein’s Camp Four Seasons Serengeti Lodge Serengeti Sopa Lodge Mawe Luxury Tented Camp Serengeti Migration Camp
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Benefits Of Visiting A Dentist Early

Your teeth make up a big part of your personality and everyday life. You eat with your teeth; when you smile, your teeth show; when you speak, your voice is clearer than those without teeth, and so on. A regular visit to the dentist can help you keep your teeth in check. A dentist or a dental surgeon is someone who’ll check your teeth for the issues. If there aren’t any, they’ll inform you about the condition and what you can do to better their condition and keep it that way. Wedgewood Dental offers general, cosmetic, and restorative dentistry. Founded by Linda K. Westmoreland, DDS, this practice utilizes her 20 years of experience to offer the most up-to-date treatments and the highest quality of care. Moreover, Dentist Rolla Missouri offers a wide range of general dentistry services, including preventive oral hygiene and adult and pediatric checkups. They also offer periodontic services, oral surgery, and orthodontic services with advanced CEREC technology with digital X-rays and intraoral imaging. Benefits Of An Early Visit To The Dentist Visiting a dentist can be challenging for some people due to any prior bad experience. But visiting a dentist and having a proper discussion can help you convey your problems and horrors so that they can help you adjust better. An early visit is a must as 20% above age 65, have lost all their teeth. There is also a 27% state average of children having untreated caries. Below are the top reasons why an early visit to the dentist is beneficial for you. Saving Your Tooth There are many health-related issues, but the most common ones are cavities and tartar. Here in both cases, the tooth suffers damage first to itself, which eats away at the tooth structure first. Then they attack the bare bone structure of the tooth, eating it as well. It causes permanent damage to the mouth and can even cause deformation of the facial bones. Visiting the dentist will help you identify and remove the issue before it gets any bigger. Cavities and tartar can both be removed and treated in the early stages easily without causing any more harm. Improved Smile Many people do not get over their habit of sucking thumbs or eating things wrong, causing an improper bite. An improper bite can cause the person to change their dental bone structure. The dental bone structure directly impacts the smile and the teeth’ placement. A regular visit to the dentist can help you figure out the problem and opt for early solutions instead of braces or other painful options. If there is no issue with your teeth placement, you could want more prominent or whiter teeth. Your dentist can also solve these issues after discussing them. Prevent Any Tooth Issues There are various tooth issues besides cavities that can cause pain and problems in eating. It could be a broken or cracked tooth, sensitive teeth, enamel erosion, and root infection are only a few of them. Their treatment is not too big but can become complex if timely attention is not paid. Visiting a dentist can point out all the problems that you might have, where the worst case is having multiple of them. If you visit the dentist early or as soon as the mishap with your tooth happens, the dental surgeon can better treat your tooth to save it and decrease the pain and spread of the infection. Help Gum And Bone Health Many people cannot interpret why they get gum pain and cavities more quickly than others. The common reason is because of having weak gum and bones. A periodontist treats gum and bone issues; an early visit can help boost your gum and bone health if you have them from birth. Conclusion Taking care of your gums and tooth bones is an essential task. It is only when these are gone that you realize their importance. But teeth are not something that grows back once they are removed. Therefore visiting a dentist would give you better information about the condition of your teeth and what you need to do for them. Even if you start late, taking care of your teeth can help preserve and boost the condition of your teeth from then onwards.
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Creative Ideas for Your Holiday Email Marketing in 2020

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