Backlinks are one of the most important SEO ranking factors to consider if you want to increase the traffic your site gets from Google. In fact, a statement made by Google in 2016 stated that one of the most important ranking factors after content is backlinks. However, if you are new to the SEO world and are trying to increase traffic to your site, you’ve done some researches. But, you probably don’t know what backlinks are and why they are so important. This content contains everything you need to know about the concept of backlink.
What Is a Backlink? Why Is It Preferred?
Backlinks are paid or free links that we have received for our web pages. To be useful, they must be permanent and of high quality. Many sites describe this term in different ways. However, the information 5 years ago and today’s information are not the same. Search engines, especially Google, are in a formation that constantly renews and develops itself. In particular, the algorithm changes it has made in the last 4 years have attracted the attention of its users.
When asked what a backlink is in the past, the answer could be that it is the link you received from anywhere. But this is no longer the case. Any link that is not taken from quality sources anymore does not belong to the backlink class. Just getting a link doesn’t matter. A link added somewhere doesn’t make sense after it’s removed. While this will provide immediate benefits, it will also be harmful in the future. In fact, it will have such serious damages that we may not see our web pages even in search engines again. It is strongly recommended that you take this matter seriously. It is also very important that users who come with the link your website has received may find what they are looking for.
Understanding Backlinks and Their Role in Your Strategy
Backlinks also called “inbound links” or “external links” in SEO, are known as links that go from one page to another page. These are links from third-party sources pointing to your site compared to internal links between two pages on your site. There are a few things you should keep in mind if you want to increase the SEO success of your site. You should pay attention to the links used by Google and other search engines when determining the authority of the sites. Think of these as a site’s reputation. Links from site A to site B are seen as a vote that this site is a reliable source.
Google also views such backlinks as a popularity vote for a site or a web page. There is a strong correlation between those with more links and those with higher rankings. Any link from someone else’s site to yourself or another site is a backlink. However, not all link types are equal. Google cares more about links from trusted addresses. This confidence rating appears as PageRank. PageRank is one of Google’s algorithms. PageRank assesses the quality and quantity of backlinks pointing to a page to determine the relative score of that page’s importance and authority. It is a value that can be questioned clearly before and cannot be measured today.
When you create a backlink, it should be crawled before it provides value and action to your site. So these backlinks need to be indexed. You may use one of the many free backlink indexers to do this.
The Essence of What We Told About Backlinks
First of all, backlinks are one of the most important SEO ranking factors to consider. Google places great importance on the fact that backlinks are from reliable sources. You may pay or get them for free to get backlinks for your website. The Google algorithm applies various criteria to rank the value of backlinks. Buy Backlinks from reliable sources increase the reputation and credibility of the website. For these reasons, the role of backlinks in the strategies you will follow for your website is very important.