Average e-commerce conversion rate (and how to surpass it)

May 5, 2021

E-commerce businesses have a failure rate of around 80%.

This is why it’s so important to invest in your e-commerce business. You have to do a lot more than a brick-and-mortar store. You have to find ways to bring in leads and convert more sales.

If you’re thinking of starting an e-commerce business or already have an e-commerce business, you may be wondering what the average e-commerce conversion rate is.

You may be wondering what you need to do to reach that average revenue goal and make your business more profitable.

Here’s a guide on everything you need to know about the average e-commerce sales conversion rate and how it can help you become more profitable in your business.

What’s the Average Ecommerce Conversion Rate?

Finding the average e-commerce conversion rate across industries varies tremendously. You have to look at what different niches are doing and how often they are converting visitors to paying members.

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For example, if you look at sports and recreation e-commerce sites, they have a conversion rate of around 1.75%.

So, if you have a sports e-commerce store, you should aim to convert at that percentage. If you did convert around 1.75%, then you would know how your business is doing and what you need to convert on.

When you look at other e-commerce niches, the conversion rate varies widely.

In some instances, you will find that the conversion rate is as high as 2% and as low as 1%. This helps give you an idea of what to expect.

If you have a booming business, you should be converting at least 2% of your visitors.

But if you’re converting more than 1% of your visitors, you should consider the ways you can improve your conversion rate before you go out of business.

How Can You Improve Your Conversion Rate?

Now that you have an idea of the average conversion rate and how it works across industries, you want to make sure you reach your hidden potential.

You want to find strategies that can help you convert more website visitors. One of the ways that are helpful is by using Facebook ads or posting more on social media.

Of course, it requires a lot more effort and strategy than simply doing it. You have to know the best strategies behind them.

You also have to look at heatmaps on your website. This is when you have a recording of what your website visitors are doing on your website.

You’re seeing how they interact with your online business and where they are clicking on the most. These heatmaps can tell you the hottest spot of your website and what’s receives the least attention.

It can clue you in on what changes you need to make.

Social Media: If you want to increase traffic and your conversion rate in your e-commerce business, you need to work on your social media strategy.

This means more than posting on a weekly basis. You also have to consider what you post and the quality of it. You also have to be consistent with what you’re posting.

Another factor that can help you bring in more website visitors and sales is making sure that you have a link to your website on your social media pages.

You want to make sure that people are aware of your business and how they can reach you.

The more quality content you post on social media, the more traffic you can get to your website.

Advertisements: Another form of bringing in more traffic to your website and increasing your conversion rate is with advertisements.

You can use Facebook ads, for example, as a way to generate leads and increase your conversion rate.

You can also use Instagram ads, Twitter ads, and other forms of social media advertisements. The goal is to teach people about your business and what you can do for them.

One of the benefits of social media advertisements is that you can retarget audiences who may have visited your website. You can send them ads if they expressed interest in your business.

This can help you reengage with people who may have shown interest in your business but didn’t buy anything.

Email: The final strategy to consider if you want to increase your website conversion rate is to use email.

If you have an email list, you should consider sending out emails on a weekly basis about your business. Tell people to sign up and what benefit they can receive.

An email is a powerful form of communication because you have instant access to someone’s inbox. You can share stories about your business, what changes you’re making, and what sales you’re having.

You should be using email to communicate with your target audience about everything on your website. The goal is to constantly send website visitors to your business.

Ultimately, the more traffic you receive, the more conversion you can end up in your business.

Now You’re Ready to Grow Your Ecommerce Business

Figuring out the average e-commerce conversion rate can be difficult. You may not know how you’re business is doing compared to other industries. But that’s why you have to look at your specific niche.

This article tells you what to expect across industries when it comes to the average e-commerce conversion rate. You also have strategies that can help you grow your business and improve that conversion rate.

If you liked this article, you can check out more like it by visiting our website blog.

Like it? Share it with your friends!

BOBCAT unveils the R2 Series Mini Excavators

Bobcat tripped the benchmark with the launch of their new R2-Series mini-excavators classed under the 5-to-6-ton range. These new mini-monsters come as the E50z and E55z models which offer a range of state-of-the-art features and options that make every penny paid for them worth it. So, this might trigger the question what is so good about them? Well, for starters, both the E50z and E55z have been incorporated with Bobcat’s unique Zero House Swing (ZHS) element which enhances the level of protection compared to standard zero tail-swing designs, giving operators complete peace whilst operating within close proximity of walls, other equipment, and people. With Zero House Swing top structure rotation of both these new releases remains completely within the outline of the tracks. This includes the front corners; the boom swings offset cylinder, handles, head and lights, and believe it or not even the door. Both the models are user-friendly, robust and are perfect for the mini excavator rental industry which has been growing steadily. The level of operator comfort and features are certainly above expectations and stability has also been enhanced with added weight which allows the machine to sport a longer arm. The E55z is nothing less than categorized as a premium performance machine and is undoubtedly the largest not to mention the most powerful machine Bobcat has produced that boasts the ZHS design. Robert Husar, the product line director of Bobcat was ecstatic when he announced the release of these two machines indicating that they are the best that Bobcat has come up with under this category. The design according to Husar is the result of listening closely to customers at every stage of the development process. These machines are even aesthetically amazing without the compromise of their robustness and dynamics from fit to finish. Operator comfort and safety were given priority which reduces working stress levels for the operator with a top-notch roomy cab (more headroom, legroom sufficient storage compartments, and a comfortable seat to boot) that has a heating system and a headrest. The 5-inch display panel which is optional takes the level of comfort and visibility for the operator to an entirely whole new level. The new releases are fitted with state-of-the-art machine and electronic technology which includes the latest main control valve, proportional thumb-controlled boom swing offset, and dual curve joysticks. The panoramic visibility for operators from within the cab is another factor worth mentioning as they are possible due to the narrow pillars that are solid and reinforced and to bump things up even more the powerful demisting feature also ensures that the operator’s visibility is never compromised at any point in time regardless of whether or working conditions. Both machines were specifically and uniquely designed to achieve superior 360-degree stability in almost any given scenario such as when handling heavy loads or digging over the side also due to the improved counterweight design not to mention the dual flange rollers that provide superb over the side stability giving operators and excavator hire companies the confidence they need to work with more efficiency.
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How is life insurance sold?

You can buy life insurance either as an “individual” or as part of a “group” plan. Individual Policy When you buy an individual policy, you choose the company, the plan, and the benefits and features that are right for you and your family. You might be able to buy the policy from the same agent or company representative who sells you property and liability insurance for your home, auto or business. And although you won’t qualify for any discounts by buying your life insurance and other insurance from the same representative, working with a single advisor for all your insurance needs can make your financial life simpler. Individual policies are typically sold through insurance agents or brokers. If you buy a policy through an agent or broker, you will pay a commission, also called a “load,” that is built into the premium rate. The commission compensates the agent or broker for the time spent advising you on how much and what type of life insurance to buy, for facilitating the application process, and for any further service that’s needed in future years to keep the policy up-to-date (such as changing beneficiary designations, arranging policy loans or coordinating your financial plans with your lawyer and accountant). There are two other ways to buy individual life insurance. In Connecticut, Massachusetts and New York, you can buy it from a savings bank. Or you can buy a policy directly from an insurance company or from a fee-only financial advisor—what’s known as a “no load” or “low load” policy. Although there is no sales commission on these policies, the company will still have charges built into the premium to cover its marketing expenses, application processing expenses and subsequent services. Finding an insurance company that will sell you a no-load policy isn’t easy; typing in “no load life insurance” on Internet search engines will in many cases lead you to an agent or broker. Group Policy You might have life insurance automatically from your employer; many large companies do this. Your employer also might offer you the chance to buy additional life insurance under a group policy. And you might be eligible to buy life insurance under a group policy from a union or trade association or other group you belong to (such as a college alumni association or an automobile club). Compared to buying an individual life insurance policy, there are several advantages to buying life insurance under a group policy: Group purchase can sometimes offer you a lower rate for a given death benefit either because the employer or other group sponsor subsidizes the premium or because the rates are averages weighted by people younger than you. There are virtually no health qualifications for getting the group coverage. Premium payment is usually by payroll deduction (for employer-based group coverage) or linked with other payments (e.g., credit card bills), lowering the chance of missing a payment. Most employer group plans are term insurance, but if you leave that employer your state may require that you be allowed to convert the policy to a form of whole life insurance with the same insurance company that provides the group life insurance. You would then pay premiums directly to the company and keep the insurance in force. This can be an advantage if you are older, or have experienced deteriorating health, as it gives you the opportunity to qualify for whole life insurance without having a medical exam. Credit Life Insurance Credit cards and lending institutions may offer life insurance to pay off your outstanding loans in the event of your death. This is generally made available in two ways: As part of the loan at no extra charge. In this case the cost of the life insurance is borne by the lender and is included in its interest rate or other finance charges. If you have this type of credit life insurance, you don’t need separate life insurance to pay off that loan if you die. As an option at an extra charge. In this case, you should usually reject the optional coverage, provided that you have some other life insurance (group or individual) that can be designated to pay off the loan if you die. If you’re under age 50 and you don’t have other insurance that could pay off this loan, consider buying individual life insurance for this purpose as the rates will probably be better. At 50 or over (or younger with health issues), if you have no other life insurance for this purpose, the optional credit life insurance is likely to be cheaper than individual life insurance.
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Auto insurance basics—understanding your coverage

The basic personal auto insurance mandated by most U.S. states provides some financial protection if you or another driver using your car causes an accident that damages someone else’s car or property, injures someone or both. But to make the best decisions about purchasing other types of auto insurance coverage you might need, you’ll want to understand what’s covered, what’s not covered and what’s optional. In addition to understanding types of coverage, you’ll also want to consider coverage amounts. Why? Because state-required minimums may not cover the costs of a serious accident, so it’s worth considering purchasing higher levels of coverage. Here’s a rundown of the types of coverage available—some are required; others are optional; all are priced individually (a la carte) to let you customize coverage amounts to suit your exact needs and budget. Mandatory coverage Nearly every state requires car owners to carry the following auto liability coverage: Bodily Injury Liability — This covers costs associated with injuries and death that you or another driver causes while driving your car. Property Damage Liability — This coverage will reimburse others for damage that you or another driver operating your car causes to another vehicle or other property, such as a fence, building or utility pole. Frequently required coverage Many states require that you carry the following coverage: Medical Payments or Personal Injury Protection (PIP) — Provides reimbursement for medical expenses for injuries to you or your passengers. It will also cover lost wages and other related expenses. Uninsured Motorist Coverage — Reimburses you when an accident is caused by an uninsured motorist—or in the case of a hit-and-run. You can also purchase under insured motorist coverage, which will cover costs when another driver lacks adequate coverage to pay the costs of a serious accident. Even if these types of coverage are optional in your state, consider adding them to your policy for greater financial protection. Optional coverage While basic, legally mandated auto insurance covers the cost of damages to other vehicles that you cause while driving, it does not cover damage to your own car. To cover this, you need to purchase the following optional auto insurance coverages: Collision — This optional coverage reimburses you for damage to your car that occurs as a result of a collision with another vehicle or other object—e.g., a tree or guardrail—when you’re at fault. While collision coverage will not reimburse you for mechanical failure or normal wear-and-tear on your car, it will cover damage from potholes or from rolling your car. Comprehensive — This provides coverage against theft and damage caused by an incident other than a collision, such as fire, flood, vandalism, hail, falling rocks or trees and other hazards—even getting hit by an asteroid! Glass Coverage — Windshield damage is common, and some auto policies include no-deductible glass coverage, which also includes side windows, rear windows and glass sunroofs. Or you can buy supplemental glass coverage. Mind the gap… insurance If you lease or finance your vehicle, auto dealers or lenders will likely require you to purchase collision and comprehensive. But keep in mind that collision and comprehensive only cover the market value of your car, not what you paid for it—and new cars depreciate quickly. If your car is totaled or stolen, there may be a “gap” between what you owe on the vehicle and your insurance coverage. To cover this, you may want to look into purchasing gap insurance to pay the difference. (Note: For leased vehicles, gap coverage is usually rolled into your lease payments.) Who is covered—and when? Your auto policy will cover you and other family members on your policy, whether driving your insured car or someone else’s car with permission. Your policy also provides coverage if someone not on your policy is driving your car with your consent. Your personal auto policy only covers personal driving, whether you’re commuting to work, running errands or taking a trip. Your personal auto policy, however, will not provide coverage if you use your car for commercial purposes—for instance, if you deliver pizzas or operate a delivery service. Note, too, that personal auto insurance will generally not provide coverage if you use your car to provide transportation to others through a ride-sharing service such as Uber or Lyft. Some auto insurers, however, are now offering supplemental insurance products (at additional cost) that extend coverage for vehicle owners providing ride-sharing services.
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5 Livestock Watering Solutions

Without a doubt, you need to provide good quality drinking water for all your livestock. Doing so makes the animals healthy and stress-free, which, in turn, increases the profitability of your farming business. Think of a well-watered cow. You’ll get enough milk from it, and that means good profits from milk sales. Whether your herd size is small or big, you need proper planning and the right equipment in order to adequately satisfy your livestock’s watering needs. Here are five livestock watering solutions for your consideration: Waterers In choosing the best waterer for your livestock, you need to ensure that: The bowl size is adequate for the animal in question. For instance, cows require a larger bowl size than goats. It can be easily cleaned. The simpler the body structure and fittings, the better. You don’t have to spend more than three minutes cleaning a livestock waterer. It has rounded edges. Waterers with sharp edges can easily injure animals. It’s made of the right material. Plastic waterers are usually budget-friendly and can last long if well-constructed. Metal waterers are relatively more expensive but very durable. The design prevents the animals from unnecessarily dirtying the water. In case the weather around your farm gets unbearably cold, you may need a heated waterer. Such waterers ensure your animals don’t shy from drinking water because of the low temperatures. For more details on livestock waterers and the available options, you may visit this page. Storage Tanks On top of the water, you need a water tank to store enough water for your livestock at all times. Did you know that dairy cattle need not less than three liters of water to produce one liter of milk? So, if your cow produces 40 liters of milk daily, it needs to drink about 120 liters of water. Assume you have 10 such cows—you need to give them at least 1,200 liters of water on a daily basis. And, to be on the safe side, your tank needs to hold enough water to last the animals a couple of days or even months in case you get into a water crisis. Therefore, install a tank big enough to meet your specific watering needs. Aside from the size of the tank, it’s good to ensure that the tank is constructed using the right materials. Steel tanks are popular due to their cost-effectiveness and ease of installation. If durability is your main concern, go for fiberglass water tanks. Otherwise, if you’re on a tight budget, consider plastic tanks. Water Pumps What is the source of water for your livestock? If you have a reliable tap water supply to your farm, well and good. But, if you depend on a nearby stream or underground well for water, you’ll need a water pump to transfer water from the source to the storage tanks. You may go for: A highly efficient water pump that wastes no energy A water pump with enough speed to reduce the time you have to wait for the storage tank to get filled A water pump with enough pressure and head to be able to lift water from the source to the tank A high-power pump that can pump water as long as you need to Solar Systems With solar energy being in unlimited and free supply all year round, it’d be wise to install a solar pump. You need a reliable solar power contractor to design the solar system for you to adequately meet your pumping needs. They should be able to specify the number of solar panels needed and the power rating of each, as well as advise you on the best installation location. Having a solar pump saves you money as you’ll no longer have to pay for electricity to pump water for your animals. You’ll also love the maintenance-free nature of solar panels. HDPE Pipe Systems It may happen that the source of water you depend on for watering your livestock is a bit far from your storage tanks. And, given that farms are generally a physically demanding environment, you need a special piping system to ensure that water always reaches your tanks. The high-density polyethylene (HDPE) pipes are the best in such scenarios. You may need an expert to lay the pipes underground and join the pieces together. Wrapping It Up The kind of livestock watering solutions you choose must depend on the type of animals you rear, the size of your herd, and your main source of water. It’s important to choose a combination of equipment that adequately meets the watering needs of your animals.
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5 Benefits of Employment Law That HR Professionals Must Know

Human resource professionals play the most important role in the development of a company. They oversee the hiring process, make regulations in the workspace, and ensure that the top employees get the best positions and the compensation they deserve. The presence of employment laws makes the job easier for HR professionals. By reading these laws and setting up the workflow accordingly, HR professionals can develop strategies that can accelerate the growth of a business in no time. So, how employment laws can help you as an HR professional? The hiring and terminating process Companies must present their guidelines before getting them on board before the upcoming team members. Setting up proper regulations can help them ensure that their data is not leaked in the market by their employees. How can HR professionals develop ways to keep the data of a business safe regardless of the addition or the removal of an employee? Employment laws can make the whole process easier for them, and HR professionals can seek the help of the employment lawyer Toronto for smooth hiring and terminating the employees. Setting up the contracts Proper contracts are the key to the development of a company. If a company has to broaden its influence in the industry, it has to hire the best employees and provide them with the best benefits compared to anywhere else in the market. But how can you, as an HR professional, ensure that all the team members are hired properly and their personal preferences don’t get in the way of your company’s growth? The only way to ensure this is coming up with proper contracts. Well-structured contracts ensure that employees don’t lose their rights and the employers get the most from their team. Creating a proper employee handbook The best way to enlighten the newcomers in a company about workflow and regulations is to create an employee handbook. A short handbook allows the HR professionals to ensure the harmony of the teams and enables them to give a great first impression of the company. However, the question is, which things should be included in the employee handbook? How can you, as an HR professional, ensure that the contents of the handbooks not only favor the company but also help the new team members grow as professionals? The presence of employment laws makes it easier for you to develop great employee handbooks in no time. Building a professional workspace It’s the job of a company to provide a great workspace for its employees. If the workspace isn’t safe for work both physically and mentally, it can trigger the employees and the legal system to take action against such a firm. How can you ensure to prevent both of these circumstances from appearing as an HR professional? The good thing about employment laws is that they help you get on the right track. These laws allow you to limit your employees from doing certain activities in the workspace and push your company to improve the workspace for employees. Preventing the bad practices A company can get unstable in no time if it fails to look after its employees. Gone are the days when business owners could go around neglecting the basic human rights for the growth of their company. In the same way, slacking and not following the given job duties isn’t fair on the part of employees. The good thing about employment laws is that they help you curb the bad practices in your workspace. As an HR professional, you get in the position of eliminating things from the office that can limit everyone’s growth.
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Average e-commerce conversion rate (and how to surpass it)

What’s the Average Ecommerce Conversion Rate?

How Can You Improve Your Conversion Rate?

Now You’re Ready to Grow Your Ecommerce Business

Like it? Share it with your friends!

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