With a pile of cardboard business cards collecting in a potential customer’s hand, it’s hard to tell if yours will even be noticed.
Whether your business card is a shocking pink or a classic black, it will be hard-pressed to stand out from all the other cards the person has lurking in their wallet. So what can you do to stand out?
Many companies are getting innovative with their business cards, and you can tell when you exchange information that traditional rectangular cards are making way for all types of funky shapes and sizes.
You too can get crafty when creating your business card. Here are five fun alternatives to the dated business card that’ll help you to make a statement.
Branded Gifts
Be fun and practical and create branded corporate gifts that are appealing to both adults and their families. This will ensure that they don’t simply throw the gift away. Whether it is an adult or a child, no one can resist quirky and fun toys.
Creating a branded toy means oodles of fun and an easy way into anyone’s heart. You could create an action figure of the company’s CEO to win over attention from clients. Alternatively, you may want to consider giving your clients Lego blocks that can be fitted together to create the company’s name and contact number. There are endless opportunities to let your imagination run wild and come up with a unique gift idea that suits your industry.
Yum-Yum Business Treats
It is often said that the key to a man’s heart is through his stomach. However, this aphorism holds true no matter what gender a person happens to be. Find your way into the hearts of all your patrons with an edible business card.
Providing an enjoyable treat is a great way to create an impact, causing potential clients to come back for more deliciousness while piquing their interest in what you have to offer.
The only downside to an advertisement that comes in the form of a treat is that although it may be satisfying for your client in the moment, it may not serve as a constant reminder of your business.
Once it gets eaten, no business details remain. However, you can overcome this by adding an easily scannable QR code to the packaging, allowing them to download the information into their preferred device.
Practical Advertising
Tying in with the idea of branded corporate gifting, you can secure your place in people’s minds with a practical form of advertising. Since almost everyone needs a USB for computer storage, create a branded USB.
A USB with your company’s name and details stored on it might be a clever way to grab attention in a more subtle way.
A Relevant Business Card
Create an innovative business card with a design that has something to do with your business. A cook may have a mini grater as a business card whereas a hairstylist may have a bow-shaped business card. Feel free to get creative with this one.
QR Code Business Card
In keeping with modern times, your business card must have a QR code to direct clients to your online channels. Maybe try a magnet with a QR code or a business card that smells good. The point is to give your business card another purpose so that it doesn’t get thrown away easily.
While you can still opt for the traditional business card, you now have access to a variety of eye-catching and relevant alternatives available to advertise your business. Let your imagination off the leash and have fun with this creative endeavor!