6 Essential Tips For Optimizing Your B2B Website

June 30, 2021

All About Navigation Not Appearance

Research shows that 76% of buyers want a website that’s easy to navigate, so they can find what they’re looking for quickly.

Often B2B websites fail to make an impression you only have six seconds to draw visitors if they can’t find exactly what they were looking for within that time frame, then you’ve lost them.

If your website navigation is seamless, then you will increase the length of your visitors’ visits and see an increase in brand engagement, ultimately resulting in key inquiries.

Content Layout

A website’s appearance is always a challenge, as everyone likes different things. But some small details are crucial. B2B web visitors decide so quickly about which websites they will use, so it is crucial to organize your content so that it gets straight to the point.

Get all your best content above the fold; all your captivating, persuasive copy, your call to action, and any standout stats or graphics position them above the fold to benefit your quick-thinking buyer and your SEO.

Call-To-Actions CTA’s

Don’t let your website fall short when it comes CTAs. Your website should have some form of CTA on every page, otherwise, how can you expect your visitors to convert? It’s crucial to place them in plain view, and their design should be easy to understand, with a clear purpose – is it for a demo or for downloading a piece of content?

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How to find someone’s email addresses

The GetEmail.io tool was developed to make it much easier for companies to collect client and customer email addresses. It lets you gather email addresses by entering in the contact’s first name, last name, and the company’s domain name.

Mobile Friendly

Google announced recently that people use mobile devices more than tabs and desktops for searches. The trend highlights a need for mobile apps, which are customer-friendly. Google has found that 40% of revenue from leading B2B companies is driven by mobile devices, and 50% of B2B searches are occurring on mobile devices. Therefore, B2B sites must adopt a mobile-first strategy not only as a matter of importance but as a matter of necessity.

Know Your Visitor

One of the best ways to optimize your website is to understand what your visitors are interested in and what pages have the highest bounce rate. This information allows you to see which audience targets you, which pages lead to more conversions, and which pages have high bounce rates.

You should get to know your visitors and how their behavior influences your buyer journey before making any changes to your website. Why invest all your time and energy in optimizing your website if you don’t know what your visitors want?

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What are the different types of permanent life insurance policies?

Whole or ordinary life This is the most common type of permanent insurance policy. It offers a death benefit along with a savings account. If you pick this type of life insurance policy, you are agreeing to pay a certain amount in premiums on a regular basis for a specific death benefit. The savings element would grow based on dividends the company pays to you. Universal or adjustable life This type of policy offers you more flexibility than whole life insurance. You may be able to increase the death benefit, if you pass a medical examination. The savings vehicle (called a cash value account) generally earns a money market rate of interest. After money has accumulated in your account, you will also have the option of altering your premium payments – providing there is enough money in your account to cover the costs. This can be a useful feature if your economic situation has suddenly changed. However, you would need to keep in mind that if you stop or reduce your premiums and the saving accumulation gets used up, the policy might lapse and your life insurance coverage will end. You should check with your agent before deciding not to make premium payments for extended periods because you might not have enough cash value to pay the monthly charges to prevent a policy lapse. Variable life This policy combines death protection with a savings account that you can invest in stocks, bonds and money market mutual funds. The value of your policy may grow more quickly, but you also have more risk. If your investments do not perform well, your cash value and death benefit may decrease. Some policies, however, guarantee that your death benefit will not fall below a minimum level. Variable-universal life If you purchase this type of policy, you get the features of variable and universal life policies. You have the investment risks and rewards characteristic of variable life insurance, coupled with the ability to adjust your premiums and death benefit that is characteristic of universal life insurance.
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Bankruptcy Mistakes You Should Never Make

Bankruptcy can be a new start for many who have had a series of countless debts and creditors standing on their neck. While filing for bankruptcy can be a great game-changer for the better, it can also lead to very disastrous consequences. This is why you should ensure that when filing your bankruptcy, some mistakes mustn’t be found in your case. Check here to get a bankruptcy lawyer Kingsport. Here are some mistakes you should avoid when filing for your bankruptcy. Choosing The Wrong Bankruptcy Filing your case under a wrong bankruptcy is the same as leaving your debts to chance. Debtors have the choice of picking between three different types of bankruptcy which are Chapter 7, Chapter 11, and Chapter 13. All three types have different requirements and specific needs they cater for. Under Chapter 7, your nonexempt assets will be liquidated. And the proceeds will be used to settle your creditors. While for Chapters 11 and 13, you will be put under a payment plan with the directive of paying back your debts within 3 to 5 years. Doing It Yourself Many people think they are wise and could do it themselves, well they sure can but then a slight mistake in their case might just be fatal. It is advisable to always take the service of a bankruptcy attorney to further the course of your case. As with every legal case involving court proceedings, there are some technicalities that only legal personnel (not even paralegals) can be aware of. So to avoid some costly mistake when filing, hire the service of a bankruptcy attorney. Going for Bankruptcy Headlong Many people think bankruptcy might be the solution to all their myriads of debt, but then, it is not always so for everyone. Some factors need to be considered before filing for bankruptcy in determining whether the same is the best for you. Working with a bankruptcy attorney will ensure this becomes a smooth ride and if there are other avenues available, you will be directed to the same. Your financial situation is different from others and such might require a different solution. Hiring An Attorney Who Specializes In Another Branch Of The Law Do not assume because you saw an attorney-at-law at the entrance of their office, that they are suitable for your case. You are in for your surprise. There are different branches in law and also there are specialized attorneys for those branches. You should not hire a Real Estate attorney to work on your bankruptcy case. It will end badly. The law is not static, it changes every day and it will be in your best interest to hire the service of someone who is up to date and understands the intricacies of the law about your case, which is bankruptcy. Withholding Information Never make the mistake of withholding information from your attorneys. This time is not for the secrecy of any sort, filing for bankruptcy demands full disclosure of every information about your debts, your assets, and your creditors. Failure to fully disclose this will harm your case and if the court could stumble on any deliberately hidden information, you might be charged with criminal bankruptcy fraud charges.
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The Best New TV Shows of 2021

Hey all you boomer shows, get bent! This here is all about NEW shows. Specifically, the best new shows of the year (so far). And 2021 is off to a great start even in the face of a pandemic that ground the entire world to a halt. There were 10 shows in January alone that were good enough to make this list, and if things keep up even close to that pace, this best new shows of the year list will be even longer than last year’s. Whether it’s on Netflix, Hulu, or even a dinosaur-like CBS, as long as it’s good and new, you’ll find it on the list below. We’ll also tell you where to watch it, link up a TV Guide review (if there is one), and show off a trailer so you can get a taste for yourself. Enjoy! Check back often, as this story will be updated throughout the year. Murder Among the Mormons Your next true crime obsession is this three-part series detailing murders that shook the Mormon community in Salt Lake City, Utah, in 1985. Following a pair of pipe bombs that killed two people, a third victim was found with a trunk full of rare documents that include the notorious White Salamander Letter, which had the potential to destroy the very foundation of Mormonism. Ginny & Georgia “We’re like the Gilmore girls but with bigger boobs,” Georgia (Brianne Howey) says in the first episode of this high-energy series, and that about sums it up. The mother-daughter dramedy follows Georgia as she hauls her 15-year-old daughter Ginny (Antonia Gentry) and 9-year-old son Austin from Texas to a small town in Massachusetts for two reasons: to start over after Georgia’s husband suddenly dies, and to run away from a closet full of skeletons. It’s part teen drama as Ginny explores a new high school and part mystery thriller as Georgia’s dangerous secrets come to chase her down. Superman & Lois Superman & Lois is the first new superhero show to premiere on The CW since Arrow ended, and it begins an important new chapter for the network. Helmed by former Flash showrunner Todd Helbing, Superman & Lois doesn’t look anything like any of the Arrowverse shows, despite its titular characters being introduced on Supergirl years ago. It’s a more grounded take on the Man of Steel (Tyler Hoechlin), as he and Lois (Elizabeth Tulloch) move with their teenage twin boys to Smallville to give their family a chance to be closer. While there’s still plenty of superhero action to keep Superman busy, the new series is just as much a family drama as it is an action show, and that’s to its benefit. There’s plenty of Krypton lore to keep Superman fans satiated, but this is also a great chance for non-superhero fans to jump in and get invested in the Kent family dynamics, which are the real heart of this ambitious drama. Beartown Fredrik Backman’s best-selling 2016 novel about the pressures faced by a small-town Swedish hockey team gets adapted into a five-episode series as HBO continues to go back to the beautifully gloomy atmosphere of Scandinavian noir. A former NHL player returns to his hometown to coach the youth hockey team and build around its bright star, but things quickly go south when scandal hits the community. Seeing as it is Scandi-noir, of course it opens up with two figures chasing each other through the snow and a gunshot. Things move fast in the five episodes – maybe even too fast, as characters’ actions aren’t always given the time to breathe – but underneath the hockey and crime is a damning story about the pressures parents put on their children. It’s a Sin Russell T Davies follows up his dystopian future family drama Years and Years (available on HBO Max; I loved it) by going in the opposite direction on the timeline in this visit to early-’80s London. In the five-episode miniseries, a group of young gay friends find strength in each other at the advent of a movement, not knowing they’re about to be thrust into the HIV and AIDS epidemic. In true Davies fashion, It’s a Sin – a smash hit in its native England – is alternately funny, powerful, and incredibly devastating. You will be reduced to a blubbering mess. Clarice A lot of Hannibal fans seem pretty disappointed that Clarice is not actually Hannibal Season 4 in a trench coat, but listen: Hannibal ended perfectly. It’s Clarice Starling’s turn in the spotlight. This new CBS procedural, set a year after the events of The Silence of the Lambs, legally can’t mention Hannibal Lecter at all due to some confusing rights issues with Thomas Harris’ books, which leaves the show with no choice but to put its focus where it should be anyway: on one of the coolest heroines of all time. Australian actress Rebecca Breeds makes it look easy to take over a role made famous by Jodie Foster, slipping into Clarice’s West Virginia accent as she gets to work chasing new creeps while unpacking her own trauma. The show doesn’t match the horror of the film, but it isn’t trying to; it’s just a sharp, well-executed procedural about a very cool woman. Pairs great with a nice Chianti. Firefly Lane I am going to be very upfront about this: I watched the whole first season on an embarrassing binge. I couldn’t stop myself. Is it good? No. But between the multiple timelines, soapy storylines, peculiar fashion choices, and aging makeup, I couldn’t get enough. Sarah Chalke and Katherine Heigl star as lifelong friends who go through myriad professional and romantic entanglements, (almost) always by each other’s sides to lend love and support. It’s gal pal time that’s as addictive for its questionable choices as it is its delicious drama. Resident Alien The comic book series Resident Alien comes to the screen as an incredibly fun combination of the alien invasion miniseries V and misanthropic medical drama >>Read more
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Everything You Need to Know About Digital Art

Today, the whole world is constantly moving towards digitalization, and art is no exception. Art at the intersection of creativity and technology has evolved gradually over the past seventy years and really exploded with the onset of the pandemic when galleries and other art institutions were forced to close their doors to visitors and move online. Against the backdrop of growing interest in digital art, let’s figure out what kind of industry it is and how it became what we know today. What is digital art? The term “digital art” is used to refer to works of art created using digital technologies or presented in a digital space. The concept of digital art is quite broad because it combines dozens of styles (net art, NFT art, pixel art, generative art) and products (animations, illustrations, digital sculpture, digital paintings, videos, visual effects). Digital art is usually divided into computer-generated, scanned, or digitalized and created directly by the artist using a special program. There is object-oriented digital art, that is, one where digital tools act only as a means to an end, and process-oriented art, which brings the digital tool to the fore. And if the first type concerns things more familiar to most things such as digital painting or sculpture, the second one has appeared recently. Process-oriented art includes, for example, AI art, in which a person and an algorithm are equally responsible for creating the final image, or VR art, which is created in a special headset in a three-dimensional environment. A brief history of digital art The first examples of digital art are usually attributed to the works of mathematician Ben F. Laposky – in the early 20th century, he created digital art using an oscilloscope, that is, a device for displaying the shape of an electrical signal. His photographs of electronic waves, which he called “oscillons”, were initially in black and white, although Laposky later created a series of color works using filters. Ben Laposky, ‘Oscillon 40’ Ben F. Laposky launched a wave of experiments on the verge of art and technology. However, only those who had access to still very expensive and rare computers, that is, engineers, mathematicians, and employees of research laboratories, were engaged in them. Among them was Georg Nees, who first showed the world computer-generated art. Among the most significant events of this time is the first exhibition of digital art Cybernetic Serendipity in 1968, which attracted several tens of thousands of visitors and gave impetus to many artists who later became the main figures of digital art. Ten years later, the Ars Electronica digital art festival appeared, which is still one of the most important events in this field. Ars Electronica Festival 2017 The actual term “digital art” appeared in the early 1980s, when computer engineers created the AARON digital painting program. It was a robotic machine that created large drawings on sheets of paper. The boom of digital art, which took place in the late 20th and early 21st centuries, is associated with the advent of the personal computer and the Internet. These events not only gave a much larger number of people the opportunity to experiment with digital art but also an impetus to the development of new genres and tools. How to get started with digital art? Most digital artists use a fairly modest and affordable set of tools – a gadget and drawing software that offers brushes, canvases, palettes, and other things that make digital painting possible. So, first of all, you need to decide on which device you will create digital art. It can be a computer or tablet. In the first case, it is important that the computer is high-powered, because the more high-powered your gadget, the faster your drawing software will work. Also, pay attention to the monitor – it is desirable that it has a diagonal of 27″, 4K or 8K resolution, and an IPS matrix. If you prefer a more compact device that is convenient to take with you on the road, we advise you to opt for an A4 or A5 graphics tablet. The next step is choosing the software you will be working with. The digital drawing software market is developing very quickly so almost every month there are new applications in this market that empower digital artists. If you’re just getting started with digital art, we recommend Clip Studio Paint, Painter 2020, and Adobe Creative Cloud.
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4 Change Management Tips When Tackling Company Culture

The objective of for-profit corporations is to create value for shareholders. Current expectations of future growth are already baked into the share price, thanks to financial markets being efficient at reflecting all available information about a company’s prospects in the price of its shares. This means that to over-achieve and beat shareholder expectations, businesses need to continuously develop, improve and innovate. This applies to all businesses in competitive markets, and therefore any business loses pace risks being left behind by the innovations of other businesses. Definition of company culture The definition of company culture or organizational culture is the shared values, principles, ethics, and behaviors of a workforce. Culture can be top-down or bottom-up. For example, the passionate vibe of Games Workshop staffers is driven by their collective enthusiasm about the hobby of collecting tabletop miniatures. Whereas the refined, professional attitude instilled in the interns of larger law firms is coached and enforced by the senior partners of those organizations. When the working culture of a business embraces and encourages innovation and healthy-risk taking, then successful innovation and new ideas are the inevitable results. So the question becomes, how can new elements which encourage experimental working practices and the pursuit of uncomfortable change be introduced effectively to working culture? Is it even possible to change the culture of an organization if it is deeply rooted? 4 Tips to Help Change Company Culture Tip 1: Identity Change Champions Not all businesses are full of people looking for a change. Change, for many employees (including happy and motivated ones), can give rise to feelings of uncertainty and doubt. If an employee has settled into a comfortable working environment, then any change could risk that. This is why the tried and tested approach is to identify ‘change champions’ – change positive employees who are the most likely to understand and promote your new ideas and principles. Change champions are intentionally selected from all levels, giving employees at the junior and senior ranks a name and a face to associate with the new initiative and a point of contact to ask stupid questions. Change champions can also help you refine your change leadership techniques, by acting as a focus group to test out your ideas before you roll them out across the whole organization. Tip 2: Be Clear about the Upsides to the Employees Many change initiatives in organizations are designed to improve productivity or profitability. That’s a simple truth. Because of this, you may find be difficult to generate much enthusiasm for a new way of approaching work or changing the company culture. Therefore you should always articulate the benefit to the employee of the change in culture. For example, an increase in company sales would mean more employees and promotion opportunities for people at all levels in the career ladder. Tip 3: Explore Different Mediums of Communication Different employees are happier to listen to some forms of communication but not others. Some people really love a good story. Oratory can be a great delivery mechanism that helps explain the reasons for change and the positive benefits. You could draw a comparison to topical and recent examples of successful change initiatives in other companies to bolster the initiative in your company. Alternatively, others prefer to read and reflect upon an important message. A newsletter or similar gives you total control over the messaging and allows employees to digest and re-read the content at their own pace. Tip 4: Repeat, Repeat, Repeat Changing company culture takes time and repetition. In the river of company culture, a single company-wide memo will barely make a splash. You can forget about changing the direction of the river! Culture-change is vast, widespread and requires the buy-in and experimentation of many groups of people at all levels of a company. To bring all of these people on board, and to demonstrate that you are serious and persistent at leading this effort, you should repeat your core message as much as possible, inconsistent terms. Employees may be skeptical about corporation communication and could be waiting in the wings to see if this is just another quick initiative that will be quickly forgotten. Your dogged repetition will reinforce the fact that this is here to stay.
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6 Essential Tips For Optimizing Your B2B Website

All About Navigation Not Appearance

Content Layout

Call-To-Actions CTA’s

Mobile Friendly

Know Your Visitor

Like it? Share it with your friends!

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