7 key B2B growth trends and tips for 2022

September 27, 2021

As a business owner, you must understand that while your business is not growing, the business of your competitors is still flourishing, which means that sooner or later you will be pushed out of the market and lose the game.

This is obvious, but what is often unclear it’s the strategies you should choose to ensure further business growth.

Here, we want to share with you 7 key B2B growth trends and tips for 2022 so that you could prepare in advance.

Digital transformation

We bet that you are familiar with this situation: scattered teams messed ordering and accounting processes, constant interruptions in delivery and inventory. Maybe it’s time to streamline the processes and procedures in your company?

We are living in a world of a full-blown digital revolution, and there are many ways to take over disruptive technology and rapidly grow!

These are just a few benefits of digital transformation for businesses:

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increased efficiency;
improved transparency;
better cost savings;
enhanced customer experience;
higher employee engagement and better culture;
better flexibility;
revised supply chain management;
improved operating model;
strong competitive advantages;
stable revenue growth.

Of course, it is very difficult to provide a complete digital transformation with no experience. You can try dozens of different approaches and software tools, spend a lot of money and still miss your goal.

Therefore, companies seek help from professionals. Outsourcing digital business transformation allows you to focus on core business tasks, while these specialists implement new systems as efficiently as possible and at a lower cost, coaching your company’s employees.

There are many such companies, and some of them offer advanced solutions for your business. For example, Salesborgs.ai can help your staff master the modern RevOps methods and platforms, and realize their potential to hyper-scale. The company offers several interesting features:

Technology Quotient Training that allows you to leverage modern tech stacks and become able to 100x their output and hit every possible target. The TQ training program creates a brand-new level of sales proficiency for your salespeople, allowing them to master RevOps and the fundamentals of modern digital selling and helping them to learn how to outperform their peers 20 to 1.
The Superhuman Scaling Sales Systems approach helps you to unlock the flywheel to blitz scale and dominate the market you’re in. It allows your quota-carrying and revenue-generating teams to perfectly master their tech stacks, build-out intent-based targeting, and automate all aspects of the funnel.
Customized Methodology Build-out approach allows you to customize your methodology and process, nurture and strengthen your exceptional competitive advantage, and unlock a 3-5x pipeline with a truly disruptive selling motion.

Artificial Intelligence (AI)

Artificial Intelligence, one of the key marketing trends in 2022, provides tons of benefits for businesses, such as gaining competitive advantages and improving efficiency by unlocking the value of their data, scaling content for more diverse reach, and providing a better understanding of customers, as well as how to engage them better.

Data analysis helps in the promotion of B2B marketing, and automation of operations can significantly increase productivity. AI allows businesses to:

use product recommendations to boost revenue;
use chatbots to enhance customer service;
сreate perfect сontent marketing strategies;
leverage sentiment analysis to get a better understanding of customers;
benefit from using dominant competitive intelligence;
grow business with accurate sales forecasts;
optimize prices and more.

Security & privacy

Leading CMO Council experts found out that in 2022 data security, privacy and accountability are becoming critical factors that build tomorrow’s digital shoppers’ trust. But studies show that only half of existing B2B companies can fully meet these requirements.

If you want people to entrust you with personal data (name, surname, email address, phone number, etc.), you must prove to them that this data is safe at the moment when they’re signing in to your website and that it will be safe in the future.

Here are some tips on how to do it:

implement a modern GDPR-ready CRM;
use an HTTPS certificate on your website;
delete all personal contact information that you do not need;
appoint a data protection officer in your company and make sure that you strictly comply with the GDPR regulations.

Customer retention

New customers are the thing that every business wants. However, there is one more important thing that you should never forget about: it is your long-term customer retention strategy. By building relationships with them, you are building the foundation of your reputation.

According to Harvard research, 5% customer retention can increase your bottom line by 95%! This is a great form of marketing that will be an especially effective choice for companies on a tight budget.

Treat your existing customers with special attention, because they have already trusted you, bought your product, and selling them something again is always easier and faster than making a deal with a stranger.

Here are some tips on how to improve your customer retention:

establish clear and open lines of communication;
provide the highest-quality service and support to these customers, consult them on time and provide clear explanations;
gain feedback, conduct polls to see what you need to improve;
appreciate their loyalty;
think about special offers, coupons, discounts, etc.

Virtual & Augmented Reality

Both companies and customers benefit from using Augmented Reality, and augmented shopping experiences are at their peak of popularity. AR and VR help consumers find the right product and allow them to try products before buying them.

Using innovative technology, companies can:

design new products;
improve your sales and brand presentations and product demonstrations;
identify efficiency improvements within your business operations;
market company;
train employees;
increase engagement and interaction;
provide a richer user experience;
increase the perceived value of products and brands;
cut costs, as it is an inexpensive alternative to other media platforms;
gain access to detailed analytics enabling them to truly understand their audience.

Nowadays, augmented reality is available to businesses of all sizes, even without the need to design an application.

Micro-influencers

In the B2B buying cycle, an influencer is a person that your customers trust, someone who perfectly navigates a particular niche and can positively influence buyer decisions.

Studies show that micro-influencer marketing can bring 11x yearly ROI to B2B organizations compared to traditional techniques. This is the most progressive method of acquiring new customers as part of a B2B marketing strategy.

Here are some simple tips on how to benefit from such a collaboration:

make more sales by getting them to review your product or service;
drive more conversions and sales by having micro-influencers promote your offers;
start guest blogging to increase brand awareness and drive more traffic.

Voice search

Today, more than a billion Web searches are made using voice search worldwide. According to forecasts, this figure will reach 5 billion by the end of 2021, and 6.4 billion by 2022!

We think you would agree that you should immediately optimize your site for voice search. Here are some tips on how to do it:

use long-tail keywords;
transform your queries into questions;
optimize your website content;
design website for mobile;
opt for conversational language;
optimize for future snippets;
make your “Google My Business” profile stand out;
localize your experience by including your region in content and metadata, creating location-specific pages, using visuals specific to your local area with alt-text tags, tagging images and videos with the name of your geographic area, etc.

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Australian Open gets ready to welcome the ageless Big Three

Just how long will the Big Three carry on winning the four Grand Slam titles? No players in tennis history have won the major tournaments more than Roger Federer, Rafael Nadal, and Novak Djokovic. This magnificent trio has won 57 of the world’s four biggest tournaments between them since 2003. Federer has 20 to his illustrious name although Nadal matched that wonderful milestone with yet another French Open title in 2020. Meanwhile, Djokovic drew closer with the 17th Grand Slam title of his career, winning the 2020 Australian Open. They have also far surpassed the records achieved by players of previous generations which is a testament to their professional longevity and the impressive talents they each possess. Bill Tilden was the first player ever to reach double figures, with the American a dominant figure who claimed 10 Grand Slams during the 1920s. Next was the wonderful Australian duo of Rod Laver (11) and Roy Emerson (12) in the swinging ’60s. Swedish titan Björn Borg dominated in the 1970s with 11 titles before American superstar Pete Sampras was the master of all he surveyed in the 1990s, sweeping his way to 14 Grand Slam victories. Heading into the first Grand Slam event of the new season of tennis Australian Open odds would suggest that once again, Djokovic is primed for success at what has become his favorite tournament each year. He gets odds of 11/10 to take home the title. Of his 17 career Grand Slam titles seven have been won on the iconic center court of the Rod Lave Arena in Melbourne. That matches the previous record of seven won by Federer and beats the six won by Emerson. However, after Dominic Thiem won the 2020 US Open, the first Grand Slam of his career, the 27-year-old Austrian is tipped for a strong 2021 tournament campaign, with the 2021 Australian Open his very first objective. Likewise, 2020 ATP Finals winner Daniil Medvedev could be one of the toughest challengers given the 24-year-old Russian leads a new generation of tennis talents. Still, standing in the way of the next generation is the Big Three, which leads us back to the original question: how long will they keep on winning the major Grand Slam tournaments? Federer, Nadal, and Djokovic will all be present in Melbourne for the Australian Open. Anyone with ambitions of winning the first Grand Slam of 2021 will inevitably cross paths with one of them, if not all three before they can lift the Norman Brooks Challenge Cup. Amusingly the @WeAreTennis Twitter account recently posted a video, predicting a wrinkled and bearded Rafael Nadal speaking at a press conference after winning his 38th French Open at Roland Garros in the year 2050. That fantasy setting featuring a 64-year-old Nadal pokes a little fun at the Spaniard, given he already seems to have been around forever just like both Federer and Djokovic. Federer is the oldest of the Big Three and will celebrate his 40th birthday in August 2021, apparently with no plans to retire yet. Nadal will turn 35 in June 2021, with the Spaniard seemingly in the great physical condition and playing the best tennis of his life. Meanwhile, the baby of the bunch is Djokovic, with the Serbian set to turn 34 in May 2021. It’s hard to guess how long we’ll get to continue admiring their phenomenal abilities, which means that when the Australian Open rolls around we should savor every minute of their action on the courts in Melbourne. We are inevitably reaching the sunset of their fantastic tennis careers before the next generation begins to emerge and start dominating themselves.
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Financial Aid Options; Installment Loans Online for Running a Restaurant

Do you own a restaurant or are thinking of opening one up? Restaurants can be an incredibly lucrative source of income. They can bring you money and fame in a very short while. Though is it easy to open and maintain a running restaurant business? Well, nothing in this world is easy. A restaurant has its own set of challenges that can very easily throw you off-track if you are not careful. Making sure your restaurant delivers the perfect service, food and experience might require you to regularly invest capital in it. Though it’s not always possible to be able to do this as every business has its ups and downs. So we suggest that online installment loans would be the best option when it comes to receiving trusted financial aid. Let’s have a look at a few reasons to support this claim. Installment Loans Online Gives Quick Money for Upkeep The upkeep of a restaurant here refers to repairs, bills, and running costs. If you ever need emergency money for one of these matters then you would require a loan that can get you the money in an instant. Once you go through the working of different kinds of loans then the information about installment loans online would make you select this loan in an instant. The companies providing this loan can get you the money in your account in 24 hours’ time. This is a lot faster than banks who take almost 2 weeks to go through the whole process. The reputation of a restaurant can very quickly go down so if anything needs to be replaced or looked after with some funds then it has to be done quickly. Zero Harassment It’s almost close to harassment to ask for a mortgage in exchange for loan money at a time of emergency. Some banks and companies actually take part in such activities that are looked down upon. It was no surprise that a lot of restaurant owners have left going to such places for loans and simply approach companies offering online installment loans. So if you ever need instant cash for something at your restaurant, you should waste no time and apply for it without a worry. You can borrow small It is very well known that a lot of loan institutions do not give out small loans as it does not give them enough profit in the long run. Though this isn’t the case with every company. Companies offering online installment loans understand that even something that doesn’t cost much can be important, especially in the restaurant business. You can practically take a $150 loan and get the loaned money in your account within 24 hours, something that you cannot do with the other companies. Bad credit There’s a good chance that you have faced or are facing a bad credit score. Most companies and banks do not provide loans to people with a bad credit score so if your credit score is not up to the mark then you shouldn’t really try approaching banks and orthodox companies. On the other hand, when you apply for an online installment loan, you are put in touch with a private lender who doesn’t always refer to the credit score to approve your loan. So your chances of getting a loan are much much higher this way. Knowing what type of financial aid is best for your business at the time of cruises can be a deciding factor for the future. These aforementioned points will bring some clarity on the issue and will guide you in the right direction for your restaurant.
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Axe Throwing Rules 101: A Simple Guide to the New Sport

Competitive axe throwing started in 2006. Over the years the sport grew from one backyard game to an international league with 10,000 members. Axe throwing locations typically follow guidelines established by the IATF or the WATL. These rules turn a backyard hobby into a legitimate sport. The axe throwing rules for league participants are pretty complex. Their main goal is to make sure players remain safe. With so many rules, newcomers need to take a moment to learn about the sport. Don’t have time to sit and read through the entire rule book? Here’s a quick axe throwing guide to get you started. Pre-Match Rules Like any sport, warming up is important. Before the match begins, players get 3 or 5 practice throws to warm up. The number depends on which set of rules the axe throwing location uses. Players should invest in their own axe so they can practice on their own. To find a quality axe visit clutchaxes.com. After players are warmed up, if they feel the target is too damaged, they may ask for a replacement. Targets are also replaced during gameplay by the referee if they feel it causes too much wiggling. At no point is a player allowed to adjust or repair the target. They are allowed to wet the wood if the target is too hard. Axe Throwing Match Rules Regulation matches generally include 3 rounds. During the rounds, each player throws their axe 5 times. To keep things fair, players swap lanes at the beginning of the new round. To win the match, a player must have the highest score in 2 out of 3 rounds. Players must stay behind the lines marked on the floor. Generally, these are placed 12 feet from the target. There are two throwing styles allowed during regulation play: Double-handed throw – Player throws the axe from above their head with both hands Single-handed throw – Player throws the axe from above their head with one hand No one is allowed to throw their axe until given the okay from the coach. Players must complete their throw within ten seconds of each other. If not, they’re given a throw fault. Calculating the Score The score is based on where the majority of the axe blade is embedded in the target. Score totals vary depending on what rules are used. The World Axe Throwing League’s scoring system is: Bullseye – 6 points Second ring – 4 points Third ring – 3 points Fourth ring – 2 points Fifth ring – 1 point On the final throw of the round, players can call for a Killshot. If they hit the small circle in the fifth ring after calling the shot, they receive 8 points. Respect the Axe Throwing Rules Even if you’re a casual player, you need to know the axe throwing rules. Regulations about when to throw and how to throw are for your safety. They also protect everyone around you. There are more rules on axe throwing for you to look up if you want to be a serious player. This axe throwing guide only covers the basics. Looking for unique ways to stay entertained? Fox 34 has you covered.
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BOBCAT unveils the R2 Series Mini Excavators

Bobcat tripped the benchmark with the launch of their new R2-Series mini-excavators classed under the 5-to-6-ton range. These new mini-monsters come as the E50z and E55z models which offer a range of state-of-the-art features and options that make every penny paid for them worth it. So, this might trigger the question what is so good about them? Well, for starters, both the E50z and E55z have been incorporated with Bobcat’s unique Zero House Swing (ZHS) element which enhances the level of protection compared to standard zero tail-swing designs, giving operators complete peace whilst operating within close proximity of walls, other equipment, and people. With Zero House Swing top structure rotation of both these new releases remains completely within the outline of the tracks. This includes the front corners; the boom swings offset cylinder, handles, head and lights, and believe it or not even the door. Both the models are user-friendly, robust and are perfect for the mini excavator rental industry which has been growing steadily. The level of operator comfort and features are certainly above expectations and stability has also been enhanced with added weight which allows the machine to sport a longer arm. The E55z is nothing less than categorized as a premium performance machine and is undoubtedly the largest not to mention the most powerful machine Bobcat has produced that boasts the ZHS design. Robert Husar, the product line director of Bobcat was ecstatic when he announced the release of these two machines indicating that they are the best that Bobcat has come up with under this category. The design according to Husar is the result of listening closely to customers at every stage of the development process. These machines are even aesthetically amazing without the compromise of their robustness and dynamics from fit to finish. Operator comfort and safety were given priority which reduces working stress levels for the operator with a top-notch roomy cab (more headroom, legroom sufficient storage compartments, and a comfortable seat to boot) that has a heating system and a headrest. The 5-inch display panel which is optional takes the level of comfort and visibility for the operator to an entirely whole new level. The new releases are fitted with state-of-the-art machine and electronic technology which includes the latest main control valve, proportional thumb-controlled boom swing offset, and dual curve joysticks. The panoramic visibility for operators from within the cab is another factor worth mentioning as they are possible due to the narrow pillars that are solid and reinforced and to bump things up even more the powerful demisting feature also ensures that the operator’s visibility is never compromised at any point in time regardless of whether or working conditions. Both machines were specifically and uniquely designed to achieve superior 360-degree stability in almost any given scenario such as when handling heavy loads or digging over the side also due to the improved counterweight design not to mention the dual flange rollers that provide superb over the side stability giving operators and excavator hire companies the confidence they need to work with more efficiency.
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7 key B2B growth trends and tips for 2022

Digital transformation

Artificial Intelligence (AI)

Security & privacy

Customer retention

Virtual & Augmented Reality

Micro-influencers

Voice search

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